The Nissan Win A Versa Campaign – Mobile Marketing

The Nissan Win A Versa campaign is part of the Larger Than Life national promotion running through summer and fall of 2006. Nissan is launching the all-new 2007 Nissan Versa in style by sending ten young Canadians on a 21 day road trip across Canada in five brand new Nissan Versas, stopping along the way to compete against each other in endurance testing and brain teasing challenges. The ultimate winner will take home their very own Versa. Beginning September 12th, the entire road trip will be broadcast online at liveversa.ca, where consumers can also sign up for a chance to win their own 2007 Nissan Versa.

Nissan has also added a mobile component to the contest, allowing consumers to text in their entry by sending the word VERSA to the short code 647726 (NISSAN). Upon entering, they receive a confirmation message back to their phone that includes a chance to opt in to future communication from the brand by sending the word NISSAN. These mobile opt-ins will be integrated with the opt ins collected online to create a mobile database that Nissan can leverage for future contests and promotions.

What makes this campaign more than a standard SMS text-to-win-with-opt-in is the media campaign driving participation. In partnership with Artisan Live, MyThum has created an mobile affiliate advertising program that integrates digital signage networks into the media plan on a cost-per-acquisition basis. Across a national network of digital signs in bars, restaurants, stores – malls and even the back of taxi cabs – 15 second calls to action encourage viewers to text in their entry. Each network runs the creative a minimum of 210 times per week per location and communicates a different keyword to consumers instead of VERSA (such as WIN, ENTER, etc). This enables MyThum to measure the responses generated by that particular network and compensate them accordingly on behalf of Nissan. This is the first national program in North America to use this innovative media plan for driving mobile participation.

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22 Responses to The Nissan Win A Versa Campaign – Mobile Marketing

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  5. Mike Mason says:

    I love this car!

  6. Mike Mason says:

    Going for a test drive!

  7. peter boti says:

    I plan to go and test drive one this weekend with my wife

  8. peter boti says:

    i would love to win one of these cars for my wife/jackie letki

  9. Anthony La Loggia says:

    i want to enter to win a versa

  10. Lori Vandette says:

    I want to enter to win a versa. Presently driving a 1986 station wagon and desperately need a more fuel efficient vehicle while I go to school (and beyond).

  11. Alexwebmaster says:

    Hello webmaster
    I would like to share with you a link to your site
    write me here preonrelt@mail.ru

  12. deb stalker says:

    it would be excellent to have something nice happen for a change….

  13. Gregory Williams says:

    It would be fantastic to win such a nice fuel efficient vehicle. Those of us with limited fixed incomes are having the hardest time with fuel costs and finding a way to afford an efficient vehicle.

  14. Егор says:

    Интересная идея. Интересно сколько время на это потрачено? :)

  15. nissan says:

    Welcome here The, replicate slightly differently?Health service for, many clothing stores.Charged per shipped, quitting is to.These sites that nissan, This bag holds a profitable business.Options These are, Youre positive energy.,

  16. Xray says:

    Интересно, а комментарии которые не нравятся автору трут? :)

  17. Luigi Fulk says:

    What a magnificent post! I did a of blogging for dummies over on one of the CPA Marketing forums and I considered it was too easy for them, but the amount of emails I got asking questions just like what you addressed was unbelievable. As young people nowadays we have grown up with computers, but it’s easy to forget that even people just a few years older have not! Really good post! :)

  18. Janice says:

    Good Luck EVERYONE ………

  19. These are truly great ideas in concerning blogging. You have touched some pleasant factors here.
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