The Establishment Catches On To SMS

Canada’s Globe and Mail ran this story in their Report On Business section. It’s an Associated Press piece on the ‘emergence’ SMS and its future as an advertising medium.

The article does a good job summarizing the benefits of SMS to marketers. Not surprisingly, mobile contests are front and centre:

“Contests and sweepstakes that require consumers to enter via text message are among the most popular campaigns so far, according to Marriott (Laura Marriot, executive director of the Mobile Marketing Association), citing McDonald’s, Burger King, Procter & Gamble Co., General Motors Corp. and CBS Corp. among the corporate giants that have used them.”

Watch out kids, SMS is finally catching on with the mainstream!