This blog is going to ramble on about the world of contests, sweepstakes or competitions from a strict marketing perspective.
I love that term–competitions–our friends in the UK have such a great word to describe contests. The word ‘sweepstakes’, on the other hand, doesn’t really do it for me.
Our intent for this blog is to enlighten other marketers with our learnings in this corner of the marketing world. Let’s see how we do.