Sure, it’s another car-related post, but this sweepstakes is actually pretty cool.
Peak Antifreeze and Mr. Clean brands are offering consumers the chance to win a trip to a race at Chicagoland Speedway to meet their famous racing driver, Danica Patrick.
What’s really interesting to me is that the sponsors are using prize indemnity in a fairly creative manner. Should Ms. Patrick actually win the race, the grand prize winner will win an additional USD $300,000. Great work, Old World Industries, Inc.!
(I drove past Chicagoland Speedway earlier this year and I still can’t get over how large those speedways really are!)