An Interesting Promotion With A Lamborghini Gallardo

William Ashley’s downtown Toronto location is using a Lamborghini Gallardo for a promotion in an interesting way. The Gallardo is placed very conspicuously on Bloor Street for everyone to see. You really can’t miss the green exotic car.

It turns out that the car is there to draw people in to fill out a ballot to win a 20-place setting of china. Sadly, the contest aspect of this promotion is done poorly. The ballot doesn’t include an opt-in, so William Ashley can’t (legally) market to any contest entrants and there were no contest rules available anywhere.

By the way, the car was lowered onto the installation by crane. They then used four jacks to raise the car, the tea cups were then placed under the wheels and jacks were lowered simultaneously to rest the car onto the tea cups. Enjoy the photos:

Gallardo1

lambo2.jpg

Gallardo3

While its an interesting installation, I suspect the Gallardo is not reaching out to their target demo, but their results will speak to the success of the promotion.

13 Responses to An Interesting Promotion With A Lamborghini Gallardo

  1. […] One Saturday night Jerry King (Toronto based business consultant), calls Brian Makse (Founder of Upshift Marketing Group & car enthusiast) saying “you’ve got to head over to William Ashley’s and check out the Lamborghini on tea cups.” A few hours later Brian makes his way over to the William Ashley’s store. He’s greeted by a sales representative who quickly offers a ballot to enter their contest for a 20 piece set of Fine China. Brian pulls out his digital camera and snaps a few pictures of the car (see below). He later shares his thoughts of what did and didn’t work about their contest over on his blog Entertowin. […]

  2. Len Adams says:

    Like the pictures. I am a UK journalist working for Internews, a news & feature agency.
    If the idea appeals we would like to run the piece over here – provided we can get some hi-res
    images. Can you fix? We can always send tearsheets afterwards.
    It’s a good story.
    Thanks
    Len Adams
    writer

  3. sabrina says:

    I have a new suburban, I really need the car, lets trade eh, I think the gas mileage could be in my favor ha.

  4. Melody says:

    Fine china, crystal, and exotic sports cars- all my favorites!!!

  5. Micael says:

    Faria qualquer coisa por um Lamborghini

  6. adam says:

    no know what s 2 say sorry

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    I’m attempting to find things to improve my web site!I suppose its ok to use some of your ideas!!

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  10. Joshua Cade crump says:

    I hope I win what year is it what gas mph does it get

  11. Joshua Cade crump says:

    I hope I win

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