William Ashley’s downtown Toronto location is using a Lamborghini Gallardo for a promotion in an interesting way. The Gallardo is placed very conspicuously on Bloor Street for everyone to see. You really can’t miss the green exotic car.
It turns out that the car is there to draw people in to fill out a ballot to win a 20-place setting of china. Sadly, the contest aspect of this promotion is done poorly. The ballot doesn’t include an opt-in, so William Ashley can’t (legally) market to any contest entrants and there were no contest rules available anywhere.
By the way, the car was lowered onto the installation by crane. They then used four jacks to raise the car, the tea cups were then placed under the wheels and jacks were lowered simultaneously to rest the car onto the tea cups. Enjoy the photos:
While its an interesting installation, I suspect the Gallardo is not reaching out to their target demo, but their results will speak to the success of the promotion.