Consumer Generated Media Contests Hit The Big Time

Big, as in the Super Bowl, that is. And it was about time, too.

Chevrolet has issued a challenge to full time students at any US college or university: design a storyboard and script for a 30-second spot about “the love affair between Americans and Chevrolet.” The submissions will be judged and the winning team will have their commercial produced by Chevrolet and it will air during Super Bowl XLI.

Frito-Lay has just launched a true CGM contest for Doritos. Users are to create and submit their own 30-second Doritos commercial via a Yahoo portal. Entries will be judged on specific criteria and five finalists selected, then “America will vote for its favorite.” All five finalists receive $10,000 USD, but the grand prize winner will win a priceless ego boost, as the that spot will be aired during Super Bowl XLI.

This is going to be interesting.


One Response to Consumer Generated Media Contests Hit The Big Time

  1. Joe Herbert says:

    Hello, I was part of the team that created DUCT TAPE, a current top five finalist in the Doritos Super Bowl Commercial contest. We’re honored to be in this position, as first time TV commercial makers we’re up against some pros… and we’re asking people to please support us by casting their vote for DUCT TAPE at — thank you for blogging, I enjoyed your post about the contest. Joe Herbert.

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