Imagine my surprise this morning when I received this teaser email from McDonald’s announcing their latest Monopoly contest.
Why am I surprised? For one thing, it’s surprising that they’d send an email on a Sunday. For another, I’m surprised that they have my email address.
McDonald’s has assembled a group of prize partners, including Best Buy and Sony’s PSP. Consumer can play on-line and in-store, for both instant win and collect-and-win prizes. Prizes range from McDonald’s food prizes to the collect-and-win prizes of $1,000,000 for and $5,000,000.
The contest enthusiasts are already talking about how to take advantage of the contest for their own personal gain.