LCBO: Contests And Social Responsibility

For those of you not from Ontario, the LCBO is our ubiquitous retailer of alcohol. Recently, they’ve launch a contest, the LCBO Get Smart Giveaway.


The prizes in this contest include a smart fortwo–you know, those wee little cars–as well as a trip to France and excursions to Niagara.

Through the entry process, they engage entrants by asking three questions related to responsible drinking and the LCBO’s social responsibility. Sure, the LCBO could have taken out a boring advertising campaign during this holiday season, but this is one of the most innovative ways for anyone to use a contest.


One Response to LCBO: Contests And Social Responsibility

  1. Jeremy Lin says:

    Jeremy Lin…

    […]LCBO: Contests And Social Responsibility « Enter To Win[…]…

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