Contests We’re Not Fond Of –

Oh boy, this is not good. Last week, Intuit launched their ProFile In Paradise contest, promoting their ProFile tax software.


While the prize itself is appealing–a trip to the Bahamas (did someone say “Bahamas”?)–there are some fundamental problems with this particular contest.

The contest entry form asks the right kind of marketing research questions and we understand the reasons to ask those questions, we’d argue that making those fields mandatory on the entry form is perhaps not contest best practice.

That aside, this is the significant issue–when one develops a contest microsite, one might want to test it first:


There isn’t any evidence that this microsite is actually capturing contest entry data. Hopefully, this is remedied quickly.


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