In Europe, Mazda has an interesting CGM video contest happening. Its promoting the launch of the new retractable hardtop Mazda MX-5 (the sports car formerly known as Miata).
It’s called The 12-Second Thriller because it takes 12 seconds to either open or close the hardtop.
Users create their own video and upload it to the microsite for a chance to win an Mazda MX-5 Hardtop and some Bose hardware. The grand prize winner will be presented with the car at the 2007 Geneva Motor Show. For an automobile-themed contest, you can’t get much cooler than that.
Visitors to the site, on the other hand, have the pleasure of viewing both some funny trailers as well as the user-submitted videos.