The mandate of Enter To Win is to provide fellow marketers with some insight into the black art of contests. This blog is maintained by the contest team at Upshift Marketing Group in Toronto, Canada.
Upshift specializes in two specific marketing services–contest management and marketing data services. We spend our days (and nights) working on contests / sweepstakes / competitions and contest-related technology, from paper to web to SMS, and deliver programs throughout North American and the United Kingdom.
Brian Makse, the founder of Upshift Marketing Group, teaches database marketing at George Brown College and serves on the College’s Post-Graduate Marketing Program Advisory Council. Brian has served as Director of Membership and Partnerships with The Advertising Club of Toronto since 2003.
In his spare time, Brian occasionally dons a helmet to play with cars on race tracks. In 2006, Brian won the Alternative Fuel class in the infamous Cannonball Run/One Lap of America.