European CGM Contest – The 12-Second Thriller

November 30, 2006

In Europe, Mazda has an interesting CGM video contest happening. Its promoting the launch of the new retractable hardtop Mazda MX-5 (the sports car formerly known as Miata).


It’s called The 12-Second Thriller because it takes 12 seconds to either open or close the hardtop.

Users create their own video and upload it to the microsite for a chance to win an Mazda MX-5 Hardtop and some Bose hardware. The grand prize winner will be presented with the car at the 2007 Geneva Motor Show. For an automobile-themed contest, you can’t get much cooler than that.

Visitors to the site, on the other hand, have the pleasure of viewing both some funny trailers as well as the user-submitted videos.

Advertisements News

November 18, 2006

I think you already know that we love

Thursday, Yahoo bought for an undisclosed sum. (Ironically, Thursday I was reminiscing about the great time we had at a fantastic Yahoo party the night before.)

According to the New York Times article linked above, “Yahoo said it planned to keep as a stand-alone site and also to integrate it with some of its other social media properties, which include Yahoo Groups, the social network Yahoo 360 and the photo-sharing site Flickr.”

To me, that sounds like everybody wins–and, most importantly, users are getting the best of social media, particularly with Flickr.

Cheers, Mike!

Contests We Like – Where Do You Uno?

November 16, 2006

From yesterday’s Adnews, Youthography has just launched Where Do You Uno? for Mattel‘s Uno card game with a fantastic microsite. It’s Uno’s 35th anniversary.


It’s a tidy site with some Uno product information, the opportunity to play some Uno online and, of course, a very clean and simple contest entry. The entry form asks for some very basic information, making it very easy for entrants to participate in the contest. With partners like Via Rail and East Side Mario’s, they’ve been able to offer some apropos prizes. Great work!

Attention Marketers – Free UPCs At

November 13, 2006

Well, friends, I thought you would appreciate learning about the on-line repository of UPCs that contests enthusiasts are using.

It’s called UPC Machine and contains both US and Canadian UPCs. It’s actually a pretty slick set up for users. You can choose to either search for UPCs that you might need, say, for surreptitiously obtaining UPCs for, say, on-line contests perhaps. Users can also input as many UPCs as they like.

Interesting stuff.

Contests We’re Not Fond Of – Toyo Canada

November 7, 2006

This Toyo Canada contest is so bad that I actually thought about not commenting on it. Yes, we’ve seen much worse, but no matter how you slice it, this is not good work. Now, for a respected tire company, Toyo does make some great tires and, in fact, I’ve raced on some. Toyo is also the official tire supplier for Speed World Challenge, which is some of the most exciting road racing anywhere on the planet.

However. Deep breath.

Ignoring the childhood lesson I learned from Bambi, here’s why we’re not so fond of this contest:

– circa 1996 web technology

– entry form layout

– lack of an opt-in

– there are dead links to any sort of “prize package” description

– “um, where are the contest rules?”

– those colours!

– the dreadful copy (“please press once only”?)

What Do You Get When You Combine Models And

October 10, 2006

Why, a contest featuring models, of course! (Sorry, that was really lame, but it really didn’t take that long for a glossy T&A contest to hit, either.) launched their contest using early last week. They’ve got separate model and photographer contests running, offering a total of $2,000 in prize money.

Content of this contest is one thing, but, seriously, it’s a great way for to use Bix. They look to be creating a community around models and photographers, and, according to the their profile on, they are “the world’s premier destination for fashion models and photographers“. So why not take advantage of free, off-the-web-shelf technology for their promotions? They’re reaching their core customers, models and photographers, through this simple contest. Good for them, I say.

Until it happens, I’m (cautiously & patiently) waiting for a serious brand to play in’s sandbox. I’ve got some great ideas…

Consumer Generated Media Contests Hit The Big Time

September 28, 2006

Big, as in the Super Bowl, that is. And it was about time, too.

Chevrolet has issued a challenge to full time students at any US college or university: design a storyboard and script for a 30-second spot about “the love affair between Americans and Chevrolet.” The submissions will be judged and the winning team will have their commercial produced by Chevrolet and it will air during Super Bowl XLI.

Frito-Lay has just launched a true CGM contest for Doritos. Users are to create and submit their own 30-second Doritos commercial via a Yahoo portal. Entries will be judged on specific criteria and five finalists selected, then “America will vote for its favorite.” All five finalists receive $10,000 USD, but the grand prize winner will win a priceless ego boost, as the that spot will be aired during Super Bowl XLI.

This is going to be interesting.