Enter To Win – Weekly Round Up – Nov. 27, 2006

November 27, 2006

Most Popular Posts – This Week

1. The Nissan Win A Versa Campaign – Mobile Marketing
2. Bix.com News
3. Contests We Like – Toronto Star Why Ask Why

Most Popular Posts – Historical

1. The Nissan Win A Versa Campaign – Mobile Marketing
2. Contest Opt-In Rates: Subway Canada’s Good Stuff Giveaway
3. An Interesting Promotion With A Lamborghini Gallardo

Search Engine Highlights

– Vonage
– Reader’s Digest (still!)
– Carolyn Wilman, the “Contest Queen”
– and my name was Googled / Yahood only ten times this week…


Cheezey Ways To Build Your On-Line Marketing Database

November 26, 2006

The folks over at Mirvish are promoting the upcoming musical, We Will Rock You, with a contest offering a trip to London. The contest promises the opportunity to meet Queen.

mirvish

However, the contest doesn’t let consumers participate unless they sacrifice an email address nice folks at Mirvish. While it may not be perfectly contrary to PIPEDA, it certainly is a violation of best practice.

The contest can be found here.

(I also want to know how I can meet Freddie Mercury)


Contests We Like – Paper Mate Write For Hope Sweepstakes

November 26, 2006

How can you not like this?

paper mate

On behalf of the grand prize winner, Paper Mate will make a $500.00 donation to the Canadian Breast Cancer Foundation. They’ll also throw in some Sanford products, but this is a fabulous way of engaging consumers with a contest and doing some goodness at the same time.

Click here to enter the Paper Mate Write For Hope Sweepstakes.


Contests We’re Not Fond Of – Intuit.ca

November 24, 2006

Oh boy, this is not good. Last week, Intuit launched their ProFile In Paradise contest, promoting their ProFile tax software.

profileinparadise

While the prize itself is appealing–a trip to the Bahamas (did someone say “Bahamas”?)–there are some fundamental problems with this particular contest.

The contest entry form asks the right kind of marketing research questions and we understand the reasons to ask those questions, we’d argue that making those fields mandatory on the entry form is perhaps not contest best practice.

That aside, this is the significant issue–when one develops a contest microsite, one might want to test it first:

errorerrorerror

There isn’t any evidence that this microsite is actually capturing contest entry data. Hopefully, this is remedied quickly.


Contests We Like – BlackBerry Live Large

November 22, 2006

The makers of my favourite mobile device have recently launched their Live Large promotion.

blackberrylivelarge

Live Large exists to educate potential BlackBerry users about the features and benefits of BlackBerry technology. I love my CrackBerry, hence why we like the contest.

Actually, this is a two-part promotion, the first part being a free companion airfare with the purchase of another and activation of a BlackBerry device during the promotion period.

The other part of Live Large is, of course, a contest offering a grand prize trip for two anywhere the winner wants to travel. With first class airfare, a nice hotel and a maximum prize value of $15,000.00 USD, this is a great prize.


LCBO: Contests And Social Responsibility

November 21, 2006

For those of you not from Ontario, the LCBO is our ubiquitous retailer of alcohol. Recently, they’ve launch a contest, the LCBO Get Smart Giveaway.

lcbogetsmart

The prizes in this contest include a smart fortwo–you know, those wee little cars–as well as a trip to France and excursions to Niagara.

Through the entry process, they engage entrants by asking three questions related to responsible drinking and the LCBO’s social responsibility. Sure, the LCBO could have taken out a boring advertising campaign during this holiday season, but this is one of the most innovative ways for anyone to use a contest.


Drivenmag.com Porsche Boxster Contest

November 20, 2006

Our friends over at Driven have a new contest in their latest issue. How do you like this?

drivenmag

The prize includes:

Porsche Boxster for the weekend
– $500.00 in Nautica clothing from HBC

In our opinion, this is the perfect prize for their target audience. Cheers, boys.