Kudos to Custom Marketing Group for their understanding of Canadian contest legislation with their Las Vegas Free Getaway Sweepstakes.
The contest microsite is simple for entrants and has just a single opt-in. Their contest rules demonstrate knowledge of applicable Canadian legislation, which is exceptionally rare among contests managed by American firms. Our only recommendation is to disclose the full prize value in the contest rules. Otherwise, well done, Custom Marketing Group.
Many American firms are getting smart and either teaming up with Canadian contest management companies or at the very least Canadian promotional lawyers so that they do understand our laws better.
When do I win ?
Where’s da plane ?