What We Do

Contest Management

Contests are a great way to engage consumers with your brand, as well as augment your marketing database. Contests can also be challenging to execute and that’s where a partner like Upshift can help.

Our experienced contest team takes the time to understand your marketing strategy and fully understands the applicable legislation that governs contests so that your promotion runs smoothly. Upshift Marketing Group can help you with:

Consulting, Design & Best Practice

– develop the best contest strategy for your objectives
– engage your customers and prospects with the best contest experience
– maximize ROI

Legal

– drafting of contest rules and regulations
– drafting of declaration and release forms
– special requirements for Quebec and USA
– English and French languages

Execution

– retail, web, mail or SMS entries
– instant win or scratch-and-win promotions
– web development and hosting
– documented random draw process
– winner notification
– prize procurement and fulfillment

Reporting

– interim and final reports

Marketing Data Services

Often complementary when dealing with on-line contest entry files, Upshift has developed the tools and process to leverage the data you capture in your contests.

Upshift will help you add value to your marketing data through:

– marketing database development and hosting
– enterprise-class data quality
– marketing data analysis
– data mining
– marketing data enhancement
– email broadcasting
– direct mail management
– campaign management

Upshift will show you how to use your marketing data more reliably and profitably.

For more information, please contact us.